Demo Days Showoff: Car Culture Reimagined

Showoff is the custom vehicle and car culture zone at Demo Days Festival, running at all 6 tour stops in 2026. It brings together the best custom builds in the country alongside Demo Days attendees, with 16 awards across 12 trophy categories. New for 2026, Showoff has expanded beyond electric vehicles and conversions to every make, model, era, and build style. Hot rods, lowriders, exotics, JDM, lifted trucks, off-road builds, motorcycles — if you've put work into it, it belongs here.

Registration starts at $35.00 and includes two General Admission passes to Demo Days. You get dedicated display space alongside the best custom builds in the country, access to compete across 16 awards in 12 categories, a $50 goodie bag with car care products, and full festival access for the weekend. Car and bike registrations are both available. Register at demodaysfestival.com/products/showoff.

Showoff is open to every style, era, and build type. Current categories include: EV and Hybrid builds, Conversions (EV and gas, including LS swaps and engine swaps), Old School, Hot Rod and Street Rod, Lowrider, Euro, Asian and JDM and Kei Cars, Domestics, Exotics and Hypercars, Mini Trucks and Lifted Trucks, Off-Road and Overlanding and King of the Hammers builds, Performance Vehicles, Drag Cars and Drift Cars, and Motorcycle, Bikes, Scooters, and 2-wheel and 4-wheel builds. If you've been working on it, there's a category for it.

Showoff hands out 16 trophies across 12 categories at every Demo Days event. Trophy categories include Best of Show, Best Kicks, Best Coupe, Best Sedan, Best Truck and SUV, Best Wheel and Tire Package, Best Paint and Wrap, Best Interior, Best Stance, Best Conversion, Best Domestic, Best Euro, Best Asian, Best EV and Hybrid, Best 2 Wheel (bikes, motorcycles, and more), and Best Crew. Every trophy is judged in front of the largest custom vehicle crowd in the country.

Access to the Showoff display zone is included with every Demo Days General Admission ticket. You don't need to register a build to walk through and see the cars. If you want to display your own build and compete for awards, registration is $54.88 and includes two GA passes to the full festival.

Yes. Showoff has a dedicated Best 2 Wheel trophy category for motorcycles, bikes, scooters, and other 2-wheel and 4-wheel builds. A separate Bike Registration option is available at demodaysfestival.com/products/showoff. Registration starts at $35.00 and includes two General Admission passes to Demo Days.

A regular car show is a standalone event. Showoff runs inside Demo Days Festival, which means your build is in front of attendees who are also test driving cars, riding motorcycles, trying e-bikes, watching FMX riders, and spending a full day on the grounds. It's a broader, more engaged crowd than a traditional car show attracts. Sixteen awards across 12 categories with judging happening live at the event. Registration includes two GA passes, a $50 goodie bag, and full festival access all weekend.

That's exactly who Showoff is built for. Mods, wraps, slammed builds, lifted builds, wide body, EV conversions, custom interiors, full restorations — all welcome. The aftermarket community is a core part of what Showoff is. If you've been building it, don't leave it in the garage.

Showoff runs at every Demo Days city in 2026: Los Angeles on June 27-28 at the Rose Bowl, San Francisco on August 22-23 at Alameda Point, and Dallas on November 7-8 at Texas Motor Speedway. Every event is two days, 10 AM to 5 PM. Build registration includes two GA tickets. General admission from $24.99.