Sixty bike brands are already lined up to build around the Avinox M2S and M2 mid-drive systems.
A Swiss motor company just gave the e-bike industry a serious power upgrade, and the timing couldn't be better for riders who want more from their electric bikes.
Avinox, the Swiss-based electric motor company, has officially launched two new mid-drive systems: the M2S and the M2. The company says more than 60 bike brands have already committed to building bikes around these motors, which puts this launch on a different scale than most component announcements. When dozens of brands commit before a product even hits consumer hands, that tells you something about how the industry views the technology.
The M2S is the top-tier system in the lineup, built for riders who want maximum output. It puts out 160 Newton-meters of torque and 1,000 watts of peak power, numbers that land well above what most mid-drive systems currently offer. The standard M2 brings 120 Newton-meters of torque and 800 watts of peak power, targeting trail riders and all-around cyclists who want strong performance without maxing out every spec. Both systems are designed to work with a wide range of battery configurations and connect through a CAN bus interface, which gives bike brands flexibility when they design around the motor.
What separates Avinox from many competitors is the open platform approach. Rather than locking brands into a closed ecosystem, Avinox built both systems to be adaptable. Brands can tune the motor behavior, integrate their own displays, and configure the assist modes to match their intended riding experience. That flexibility is a big reason why 60-plus brands signed on. It's also worth noting that Avinox supports dual-battery setups, which means longer range without having to pack on oversized battery packs.
What the M2S and M2 Actually Do
The Avinox M2S sits at the top of the product range and is built specifically for high-demand riding. Think technical enduro trails, steep climbs, and situations where you need the motor to respond instantly and consistently. The 160 Nm torque figure is comparable to what you'd find in some light electric vehicles, which puts it firmly in the premium performance tier for e-bikes.
The M2 is positioned as the everyday performance option. At 120 Nm and 800 watts peak, it has plenty of muscle for trail riding, bikepacking, and commuting on varied terrain. Both motors use a proprietary sensor system that reads cadence and torque input simultaneously, which helps the motor respond smoothly rather than surging. That responsiveness matters a lot when you're picking a technical line or controlling speed on a descent.
Both systems support what Avinox calls "Smart Motor Management," which adjusts output based on temperature, battery level, and riding conditions in real time. This is the kind of behind-the-scenes processing that keeps a motor running efficiently over a long ride rather than dumping power early and fading out. The systems are also built to be firmware-updatable, so brands and eventually riders can receive performance updates over time.
Avinox has confirmed that production bikes using these motors will start appearing from partner brands through 2025 and into 2026. With 60-plus brands building on the platform, riders should expect a wide range of options across categories including trail, enduro, gravel, cargo, and urban bikes.
The Open Platform Strategy
Most major motor companies in the e-bike space operate on proprietary systems. Bosch, Shimano, and Brose all have their own ecosystems with their own batteries, displays, and tuning software. Brands that build on those platforms benefit from established supply chains and consumer trust, but they give up control over how the riding experience feels.
Avinox took the opposite approach. The M2S and M2 are designed so that partner brands retain significant control over the final product. A brand focused on downhill enduro can tune the motor response differently than a brand building urban commuters, even though both are using the same core hardware. That flexibility has obvious appeal for smaller brands trying to differentiate their bikes, and it's one reason the partner list grew to 60-plus brands before the official launch.
The CAN bus communication protocol also means the systems can talk to third-party components and displays, which opens up integration options that closed systems simply don't allow. Riders who use cycling computers from Garmin, Wahoo, or other brands may find compatibility easier with Avinox-based bikes than with some proprietary motor setups.
The company also highlighted connectivity through the Avinox app, which gives riders data on motor output, battery status, and ride history. App-connected motor systems have become standard across the industry, but the quality of the data and how useful the interface actually is varies widely. Avinox has not yet released detailed user reviews of the app experience, so that part of the story will develop as bikes reach consumers.
What This Means for Demo Days Festival Riders
The Avinox M2S and M2 launch matters to Demo Days Festival attendees for one simple reason: more options. When 60-plus bike brands build on a single motor platform, the e-bike category diversifies quickly. Riders who come to Demo Days to test electric bikes will find a much wider range of bike personalities all powered by systems with similar core specs. That makes back-to-back test rides more meaningful because you can isolate what the frame, geometry, and brand tuning actually contribute to the ride feel.
For riders who haven't spent much time on high-torque e-bikes, the difference between a 60 Nm motor and a 160 Nm motor is dramatic. The higher-output systems respond faster, manage steep terrain more confidently, and give less experienced riders a larger margin for error on technical trails. Demo Days is exactly the kind of place where that difference becomes obvious in a 10-minute ride. You can read specs all day, but the Avinox M2S isn't going to make sense until you're on a climb and the motor is pulling hard in front of you.
The open platform approach also means Demo Days participants will likely encounter bikes that feel quite different from each other even when powered by the same Avinox motor. Pay attention to how different brands have tuned the assist modes, how the motor transitions between support levels, and how the system behaves when you back off the pedals. Those are the details that separate a good e-bike from one that actually fits how you ride.
Frequently Asked Questions About Avinox M2S
What is the Avinox M2S and how does it compare to the M2? The M2S is Avinox's top-output mid-drive motor, producing 160 Newton-meters of torque and 1,000 watts of peak power. The M2 is the standard model at 120 Nm and 800 watts peak. Both share the same open platform architecture, but the M2S is built for more demanding terrain and higher-output riding.
Which bike brands will use Avinox motors? More than 60 bike brands have committed to building bikes on the Avinox M2S and M2 platform. Specific brand names have been announced through Avinox's partner communications. Bikes are expected to reach consumers through 2025 and into 2026.
What does "open platform" mean for e-bike riders? An open platform means that bike brands, and potentially riders, have more flexibility to customize motor behavior, connect third-party components, and update firmware over time. It's the opposite of a closed system where everything must come from one manufacturer.
Can Avinox motors support dual batteries? Yes. Both the M2S and M2 support dual-battery configurations, which extends riding range without requiring a single oversized battery pack on the bike.
Where can riders experience Avinox-powered bikes? Partner brand bikes are rolling out through 2025 and 2026 across multiple categories. Events like Demo Days Festival are one of the best places to compare multiple Avinox-powered bikes back to back in real riding conditions.
Sources | Images: Avinox
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